Founded in 2017, the brand RAFAEL KOUTO has a unique sustainable approach to fashion design and products. The potential of the sustainable design and local production is giving a new value to the discarded materials as the main resource. The cultural background and business model is based on Kouto‘s own cultural origins mixed with the practice of upcycling, which is very common in Africa. The concept and the hybrid aesthetic, between Africa and the West are distinctive characteristics. It represents an alternative to the current production in fashion as a new luxury paradigm with the aim is to encourage recycling, upcycling, in the production of fashion.