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Pop up stores: The preferred choice of emerging designers
Communicating a brand today

Communicating a brand today

There is only one thing in the world worse than being talked about, and it is not being talked about." This famous historical quote by Oscar Wilde is as true today as ever within the world of fashion: if nobody knows about your brand, how can you sell it? 

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Producing a fashion collection: how and where?

Producing a fashion collection: how and where?

Fashion production: chances are your thoughts immediately go to China, India or Turkey. But these large-scale manufacturing countries where fast fashion giants have flocked to over the years are not the only solution. Especially for a startup. Have you ever thought about Italy?

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Selling online: the secrets for an e-commerce that really work