5 best strategies to promote your fashion brand for free
If you're an emerging fashion designer or a startup fashion brand, it can be difficult to promote your new business. Luckily, there are some great strategies that will help you get the word out about your brand for free. In this blog post, we'll explore 5 of them and how they work. Read on to find out more.
Over the last few years, we have had our fair share of independent designers and emerging fashion brands come through our door. However, it never ceases to amaze us how varying the growth trajectory is between brands.
We have worked with brands that have been in the market for years and struggle to gain traction and grow their brand. It seems that no matter how hard they try, and how good their product is, they just can’t seem to get the ball rolling. On the other hand, we have worked with young designers who have launched their brand and almost instantaneously it becomes the word on everyone’s lips, like they’ve found the secret formula for success.
How can you make sure that your brand is the one everyone is talking about?
So what is their secret formula? How do you get people talking about your brand? It all comes down to one thing: brand awareness.
When you are doing so much, it can be easy to overlook brand awareness and think that it will somehow sort itself out and people will be automatically attracted to your brand. It is very commonly left as an afterthought.
We know how hard it can be to come up with new ideas for marketing, so we've compiled the five most effective and budget-friendly strategies for you to increase your brand awareness. It doesn't matter whether your brand needs more exposure or just some inspiration--these tips will help increase its success while staying within budget constraints.
Fashion Startups: 5 of the top strategies you can use to make your brand known
#1 Influencer Marketing
Why does influencer marketing work? Because fashion is all about social proof. We are inspired by the way other people dress and put things together. The majority of people trust opinions and advice from their friends and family members over company promotions - so just think of influencer marketing as a bridge between this.
Influencer marketing does not have to be expensive either. If you are just starting out and have a limited budget, we recommend ensuring that you have a product which is cost effective for you yet captivating and exciting for your customers. Dedicate a percentage of your production run to influencer giveaways. Find influencers that love your brand, develop a relationship with them, you could leave interesting comments on their posts, send them a direct message telling them why you like them - and once you have created a connection, offer the products in return for promotional posts. When doing this, put together a formal agreement in writing (over email is preferable), so that they know exactly what you want. Be specific about requiring photos where your product is clearly visible.
Then, once they have posted the photo of your product and tagged your brand, repost this image back onto your feed / account. This demonstrates to your audience a level of social proof. A great technique as well for social proofing, once you have quite a few different tagged posts by influencers is to repost these regularly in your stories, that way you are showing inspirational photos of your products to your audience and gently reminding them of the many other people who also love your products.
#2 Get featured in publications
One of the best ways to get in front of larger audiences is by getting your products featured in fashion publications. Many stylists are looking for new and exciting brands to use in their shoots. Start by reaching out to stylists and fashion editors to introduce your products to. This may require some time-consuming research on your end. Comb through publications and seek out the stylists and fashion editors. Reach out to them and introduce your products and your brand.
Otherwise, if this method is too time-consuming for you, you can sign up for the 5WAY PR membership to promote your brand to a large network of stylists and fashion editors and get published in top magazines. There is a free 30-day trial option you can use, so if you feel as though it is not for you, you can cancel at any time before then without paying a dime.
#3 Partner up with like-minded brands
Partnerships are a great way to tap into new audiences and increase your brand awareness. You ideally want to find a brand which has an overlap of your target customer, yet with a different product offering (you do not want to be direct competitors at all). You could collaborate with them on a limited edition product which you both promote and sell to each respective audience. This is a great strategy if you have already built up a bit of an audience.
#4 Affiliate Marketing
An affiliate program is where you partner up with influencers or media outlets who promote your products and take a percentage on all sales made from the traffic they sent to your website. This is usually tracked either with a pixel or with a discount code. This is an extremely effective method for tapping into the audiences of pinterest and youtube influencers.
The great thing about this is that it works through backlinking to your site, which is very good for your site SEO, helping you to rank better in google.
#5 Content Marketing
As well as using affiliate marketing to help improve your SEO, you can create high quality content for your target customer. What types of things are your customers looking for? This could be as simple as some ‘how-to’ articles, style guides, different ways that they could use your products. The truth is when it comes to content marketing, there is no set way to tell exactly what your audience will like, the only way to do it is by having done your research on your target customer and then just trying, trying, trying. Pump out as much content as you can, and slowly you will begin to uncover the type of content that works for them. This content marketing can be used for SEO, but it can also be adapted into different mediums for your social media channels.