September MFW

Milan Fashion Week


Create authentic relationships with your customers through 

a series of pop-up stores and promotional activities in Milan.

A proven way to reach new audiences and test out product performance 

during high periods of interest throughout the year.


Your products in a prestigious shopping area at a low cost
And communicate your brand 
in a welcoming environment
Get Featured 
On the 5WAY website and 
social media channels
Your products and brand image on the final customer
Your brand message and interest with like-minded brands
Press Office 
Use our pr services to further promote your brand

Here's how it works


We present and sell your products to the public

Increase visibility

We get the media, bloggers and influencers in front of your brand

Grow your brand

You keep the profits from the sales made, allowing you to continue growing your brand

What's included:

  • Your own dedicated rack / display unit (1m in length)
  • Info Plaque to connect potential  customers with your brand
  • A team of friendly sales staff ready to tell your brand story
  • Visual merchandising team dedicated to making sure your products stand out
  • Press, journalists and influencers in the store and in front of your products
  • Products featured on the 5WAY e-commerce platform for the duration of the popup

Join 5WAY now and be part of the next generation of independent brands.